Jimini’s Cricket Flour Protein Bars – a Review

The review you are about to read is my own work, my personal opinion, and has not been influenced by the producer/distributor of the product.

Yes, you read that right. Cricket Flour. From Crickets. You know, Grasshoppers.

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Jiminis Protein and Energy Bars

Unless you’ve been living in an isolated bubble from environmental change conversation, you’ll have seen a slow but assertive rise in the discussion about the farming of insects as a potential protein source for the the future. Billed as a sustainable way to alleviate the problem of providing enough protein to fill this globe’s need for food, insects have been pounced upon to save the day. As you might expect within western nations, the thought of eating insects hasn’t really gone down all that well. But marketers being clever people, they always find a way around it.

Despite evidence disproving the sustainability angle of eating insects (here), I’d like to introduce you to Jimini’s Cricket Flour protein and energy bars. I read about them while researching alternative protein powder sources for sports supplementation and boldly approached them to ask for freebies in exchange for a review- who doesn’t like a freebie!?

Enthusiastically, they swiftly despatched 4 bars to me, 2 of the protein bars and 2 of the energy bars. I distributed them around our coaches in CrossFit Watford and their thoughts are incorporated in this.

In order to overcome the squeamishness of the western European market, they’ve done away with presenting insects to us in an “I’m a celebrity…” fashion. Instead, the insects are bred (they are animals after all), killed (or left to naturally die, I don’t know), dried out and powdered. That ‘flour’ is then what is contained in the bars.

Ingredients. And a top way of doing it it is too. Containing nuts, fruit, a little honey, and some spices, they look and feel a lot like the explosion of other cold-pressed ‘paleo’ bars on the market. They taste almost identical too. And the texture is no different. In fact, the very best thing that I think I can report is that you would have no way of knowing that insect powder makes up a significant portion of it, without looking at the packaging.

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Taste & Sugar. They are nice. Very nice. What’s not to love about a sweet snack bar that you know is ‘healthy’? They’re not too sweet either. I tried the energy ones (still containing over 5g of protein per bar) and wasn’t left with the sickly taste that often come a from sweetened products. They’ve got the balance right there. Still, there was over 14g sugar (honey) in each small energy bar. Typically, you don’t find added sugars in a cold-pressed fruit product and I wonder why it was felt necessary.

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Protein. Despite them focusing on crickets as the source of protein, there’s actually more pea and sunflower protein than that from crickets. I do find this a little disingenuous but nothing out of the ordinary; you see, in order to gain a comprehensive and more complete amino acid profile, you need multiple sources, you can’t rely on one. The protein bar versions have approx 8.2g of protein each, as I say.

CrossFit. I typically train at 0600hrs. This requires waking at 0520 and I’m not able to eat much beforehand. I used 2 of these bars, 1 per morning, to see if I had enough energy to get through a morning’s Strength and MetCon workouts. Normally, I eat an orange or have a teaspoon of peanut butter as it’s mostly all I can stomach at that time. Although it was only 2 workouts, I can say that I had more endurance than normal for the hour period. I put this down to the honey in each bar and it’s prompted me to include a little more sugar in my pre-WOD. I can’t vouch for the effects of the protein though, I think that takes a little longer 😀

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The flavours are nice and varied. My favourite was the Banana & Dark Chocolate.

Allergens. Responsibly, I have to mention that those with seafood allergies need to steery well clear of any product containing insect matter; the same reactions came develop! Enough said on that one!

Summary. I liked these bars. Taking the insect element out of it, I found them to be tasty, with a good texture and not sickly. They have a bit more sugar in than I am personally used to but this based on my own approach to macro-nutrients and should not be taken as a negative. As I write above though, they may have powered me to a bit more in my workout than my usual early morning feed. I RECOMMEND this product if you are looking for something a little different in your diet and take the view that insects just might be the future of mass protein intake.

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